In 1998, Miss Universe changed its name from Miss Universe, Inc. to Miss Universe Organization and the headquarters moved from Los Angeles, California, to New York City that year. Donald Trump brought in a new team of professionals to the contest headed by its new CEO, Molly Miles, and president Maureen Reidy.[6] The contest would use the slogan "Redefined for Today" for promotion of the pageants.[7]
In 1998, the logo of Miss Universe – "the woman with stars" – was born, representing the beauty and responsibility of women around the Universe.
The current Miss Universe is Olivia Culpo from USA. She was crowned on December 19, 2012 in Las Vegas.
History
The first use of the title "Miss Universe" was as part of International Pageant of Pulchritude which began in 1926. These events, the first international contests, lasted until 1935 when the Great Depression and other events preceding World War II led to their demise. This pageant had no direct relationship with the modern event.The winner of the later "Miss America 1951" pageant, Yolande Betbeze, refused to pose in a swimsuit from its major sponsor, Catalina Swimwear. As a result, the brand's manufacturer Pacific Mills withdrew from Miss America and set up the Miss USA and Miss Universe contests. The first Miss Universe Pageant was held in Long Beach, California in 1952. It was won by Armi Kuusela from Finland, who gave up her title (though not officially) to get married, shortly before her year was complete. Until 1958 the Miss Universe title (like Miss America) was post-dated, so at the time Ms. Kuusela's title was Miss Universe 1953.
The pageant was first televised in 1955. CBS began nationally broadcasting the combined Miss USA and Miss Universe pageants from 1960 and, separately, from 1965. In 2003 NBC took over the television rights.
Competition formats
In the early years of the pageant the delegates who made the cut were announced after the preliminary competition. From 1965 to the present day the semi-finalists were not announced until the night of the main event. The semi-finalists once again competed in evening gown and swimsuit and a top five were announced. An interview portion was introduced in 1960 to decide the runners-up and winner.From 1959 to 1964 there were slight format changes. From 1959 through 1963 there was no cut to reach the five finalists. The runners-up and winner were called from the assembled 15 semi-finalists.
In 1965 the pageant returned to the original format of a cut to five finalists, and remained so until 1989.
In 1969 a final question was posed to the last five contestants. The final question was an on-and-off feature of the pageant.
In 1990 it had taken root, and with every pageant since the final contestants have had to answer a final question.
In 1990 the pageant implemented major format changes in the competition itself. Instead of five finalists, the field was reduced from 10 semi-finalists to six. Each contestant then randomly selected a judge and answered the question posed by the judge. After that, the field was narrowed down further to a final three. In 1998, the number of finalists was reduced to five, although there still was a cut to a final three. This continued to 2001, where the final five format was re-instated.
In 2000 the interview portion of the semi-finals was quietly dropped and the contestants once again, as in the early days of the pageant, competed only in swimsuit and gowns.
In 2003 the Top 15 was again selected instead of the Top 10. Cuts were made to make the Top 10, and eventually the Top 5. The final question varied, each coming from the final delegates themselves and the current Miss Universe.
In 2006 twenty semi-finalists were announced, with these delegates competing in the swimsuit competition. The number of competing delegates was then cut to ten, with those delegates competing in the evening gown competition. After that round of competition, the final five were announced, with the finalists competing in the "final question" or interview round. At the end of competition the runners-up were announced and the winner crowned by the outgoing queen.
In 2007 the format changed slightly with the top 15 moving to the swimsuit competition; from there, 10 selected contestants moved on to the evening gown competition where half were eliminated. The final five were competing in the "final question". At the end of competition the runners-up were announced and the winner crowned by the outgoing queen.
In 2011, for the first time ever, one of the sixteen semifinalists was selected exclusively by fans via online voting.
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